What's In It For You?
Every delegate on this course will learn how to improve the marketing of their business. By improving your understanding of core marketing principles and effective marketing methods you will find that you will become more confident in your ability to promote your products and services, leading to a more varied and / or successful marketing campaign. The result? More leads to convert into sales!

You will also be able to learn about buying habits, researching customer markets, social networking and organizing yourself to promote your business across several marketing vehicles at the same time.

This course is built around the notion of building up your confidence to target and approach potential stakeholders to improve your income.

What's the difference between Marketing and Sales?
Marketing could be described as everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. Both are essential to the success of a business. You could be an amazing salesperson (or not) but in the end you will struggle unless your business is attracting business through your marketing efforts.

By strategically combining both efforts you will experience a successful amount of business growth.

Therefore you need the skills to create and implement, effective, easy to manage and easy to monitor marketing strategies to attract the right kind of business.

Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime. Teach a man to create an artificial shortage of fish and he will eat steak.
Jay Leno

All small business owners need to be able to promote and communicate their products and services to potential stakeholders in the right place at the right time. If you do not have specialist marketing staff then it is essential that you learn these key skills for the benefit of you and your organisation.

Who Should Attend?
This course will be of benefit to those who are responsible for the promotion and business development of their organisation. However, it is also of great benefit to anyone in your business because all employees and owners need to be able to present their business effectively to anyone they meet. It will also be of great benefit to those who lack confidence in approaching and selling to different audiences.

The nature of the course means that each participant works at improving their own skills whilst benefiting from the feedback given to all participants.

By the end of the course delegates will be able to:

• Understand core marketing principles
• Conduct relevant and targeted market research
• Identify new markets
• Appreciate consumer buying habits
• Understand the importance of networking
• Start or develop your social networking presence
• Take away powerful, cost effective marketing techniques

Course Overview
The course will cover the following topics:

• Core marketing principles
• Basic sales pitches
• The importance of and how to conduct relevant, purposeful market research
• How to identify new markets and customers effectively
• Understanding why and how people buy
• Why networking could account for more than 50% of your business
• Using technology such as social networking to develop your brand and enhance your sales
• Marketing techniques that cost nothing

1 and ½ day options available

Learning Objectives
The purpose of this course is to provide delegates with a theoretical and practical understanding of creating and implementing marketing plans and strategies. So whether delegates are faced with new projects or products to promote, or the business as a whole needs to be attracting more customers, delegates will be able to act with confidence.

We hope you will take advantage of this opportunity and look forward to seeing you at the next workshop.

The 3.5 hour workshop normally costs £90. This is reduced to £72 if you book online and use a client discount code, provided, if you are a client of CLR Consultancy or one of our approved partners for this workshop.

This workshop is also available as an online course at a normal cost of £69. This is reduced to £52.79 if you book online and use a client discount code, provided, if you are a client of CLR Consultancy or one of our approved partners for this workshop.

Please click below to register or call us on 020 8983 9300 for more information or email any questions you have to: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Please book early to avoid disappointment.